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ISAF To
Campaign For Disabled Sailing's Inclusion In Tokyo 2020 Paralympic Games
The International Sailing
Federation (ISAF) is to campaign for Disabled Sailing's inclusion in the
Tokyo 2020 Paralympic Games and has appointed VERO Communications to advise
and support its campaign. The decision to press the International
Paralympic Committee (IPC) to add Disabled Sailing to the Tokyo 2020 Paralympic
Games comes on the back of ISAF formally taking over the management of
Disabled Sailing in November 2014, and the integration of the International
Association for Disabled Sailing (IFDS) into ISAF.
Carlo Croce, ISAF President said, "Following
the merger of IFDS into ISAF at the end of last year, Disabled Sailing is
now under new professional management. This is a new era for Disabled
Sailing with ISAF now able to fully utilise its technical, financial,
promotional and strategic resources to bring significant benefits to
Disabled Sailing. For example, we are now working hard to put in
place a much enhanced, professional and aligned four year competition
programme for Disabled Sailing, as well as generate greater media,
broadcast and promotional opportunities for the sport following integration
into ISAF's wider communications planning and activities.
"These are all new
developments since the merger of IFDS into ISAF and it is important that we
now effectively communicate this new era for Disabled Sailing to the
IPC. I'm delighted that we have the proven expertise of VERO
Communications to support us in this cause. Our focus now is to build
the case for Disabled Sailing's inclusion in Tokyo 2020, much of which will
be centred around new evidence, as well as stressing some of the unique
attributes of Disabled Sailing, including the fact that it is the only
sport where athletes with the highest level of disability can compete
equally against athletes with other disabilities. I very much hope,
upon receipt of this new evidence, that the IPC will look favourably on our
case.”
Mike Lee OBE, Chairman of VERO added, "VERO
is delighted to support ISAF in their campaign to see Disabled Sailing
included in the Tokyo 2020 Paralympic Games. The sport has a strong
story to tell, especially since it was merged into ISAF at the end of 2014,
and we look forward to working with the sailing community to ensure that
this new era for Disabled Sailing is effectively communicated.”
Attention Sailing Organizations & PR Agencies:
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